About Roam
The obvious way to get a car
Roam is Canada's leading car subscription and long-term rental company, serving the Greater Toronto Area and Ottawa. Founded in 2020 by Apoorv Gupta, we believe getting a car should be as simple as signing up for a streaming service.
Browse our fleetOur mission
Our mission
“To make personal transportation simple, flexible, and accessible — without the commitment of ownership or the hassle of traditional rentals.”
Roam by the numbers
- Vehicles delivered
- 5,000+
- Google reviews
- 900+
- Google rating
- 4.8★
- Would recommend
- 98%
Our Story
The Roam timeline
From our first car on the road to national recognition — here’s how we got here.
Roam is founded
Originally named Curbo, the company is founded in Toronto with a mission to make mobility more accessible for Canadians.
Roam is founded
Originally named Curbo, the company is founded in Toronto with a mission to make mobility more accessible for Canadians.
First cars on the road
Roam puts its first vehicles on the road, marking the start of a new way to access a car in Canada.
First cars on the road
Roam puts its first vehicles on the road, marking the start of a new way to access a car in Canada.
B2B services launch
Roam launches its business offering, giving companies a flexible alternative to traditional fleet leasing.
B2B services launch
Roam launches its business offering, giving companies a flexible alternative to traditional fleet leasing.
Rebrand to Roam
The company rebrands from Curbo to Roam — a name that better reflects its mission of freedom and flexibility on the road.
Rebrand to Roam
The company rebrands from Curbo to Roam — a name that better reflects its mission of freedom and flexibility on the road.
Ottawa location opens
Roam expands beyond the GTA with the launch of its Ottawa service area.
Ottawa location opens
Roam expands beyond the GTA with the launch of its Ottawa service area.
Startup Business of the Year
Roam wins Startup Business of the Year at the 2024 Canadian SME Awards.
Startup Business of the Year
Roam wins Startup Business of the Year at the 2024 Canadian SME Awards.
Globe & Mail Top Growing #16
Roam is ranked #16 on the Globe and Mail’s Canada’s Top Growing Companies list.
Globe & Mail Top Growing #16
Roam is ranked #16 on the Globe and Mail’s Canada’s Top Growing Companies list.
Deloitte Fast 50 & Fast 500
Roam ranks #18 on the Deloitte Fast 50 in Canada and #52 on the Fast 500 in North America.
Deloitte Fast 50 & Fast 500
Roam ranks #18 on the Deloitte Fast 50 in Canada and #52 on the Fast 500 in North America.
Our Values
What we stand for
Great experiences
We’re honoured every time you choose Roam. That’s why we work relentlessly to make every interaction — from booking to return — one you feel great about.
Fairness and transparency
No hidden fees. No surprises. Everything is upfront, and when you have questions, real people are here to help.
Progress
We’re never satisfied with the status quo. We look for smarter, faster ways to do things — always moving forward, always getting better.
Choice
Consumers and businesses deserve options that actually fit their lives. We build flexibility into everything so the right plan is always within reach.
Press and careers
Press
Roam in the news
Read about our awards, milestones, and the coverage that has helped tell the Roam story.
View press coverageCareers
Join the team
We’re building the future of mobility in Canada. See what roles are available and come grow with us.
See open rolesFAQ
Common questions about Roam
- What is Roam?
- Roam (roam.auto) is a Canadian car subscription and long-term rental company operating in Ontario. We offer flexible weekly and monthly vehicle plans in the Greater Toronto Area and Ottawa — no long-term contract required. Cancel anytime after your minimum term.
- Where does Roam operate?
- Roam currently serves the Greater Toronto Area and Ottawa, Ontario. We deliver vehicles directly to your door across both service areas.
- How does a Roam car subscription work?
- Browse our fleet online, pick a vehicle and plan, and complete your booking in minutes. We deliver the car to your door — often within 24 hours. Drive for as long as you need, then return or swap when you’re ready.
- How is Roam different from leasing or daily car rentals?
- Unlike a lease, Roam requires no multi-year commitment, no down payment, and no credit check. Unlike daily car rentals, Roam is designed for longer-term use with weekly and monthly plans that include maintenance. Roam is not a car dealership, car-sharing service, or daily rental company.
Find us
Our office
863 Kipling Ave
Etobicoke, ON M8Z 5H1
Join thousands of happy drivers using Roam
Browse our fleet, pick your vehicle, and get on the road in as little as 24 hours.