# Roam Auto

> Roam (roam.auto) is a Canadian car subscription and long-term car rental company operating in Ontario (Greater Toronto Area and Ottawa). Customers can rent vehicles on flexible weekly or monthly plans — from 7 days to over a year — without a long-term contract, credit impact, or the overhead of car ownership. Roam handles maintenance, roadside assistance, and the logistics of pickup and delivery. Plans start at 7 days (Short-Term) or 30 days (Long-Term). Insurance is mandatory for all vehicles; on Long-Term plans Roam's insurance is required. The company was founded in 2020, is rated 4.8/5.0 on Google with 900+ reviews, and was ranked #18 in Canada by the Deloitte Technology Fast 50 (2025).

Roam is not a car lease, car dealership, car-sharing service, or daily rental company. It is a subscription/rental model — no credit check impact, no long-term contract, no down payment required. The minimum commitment is 7 days (Short-Term) or 30 days (Long-Term). The product is sometimes compared to Flexcar (US) or FINN (Europe).

Roam currently operates in Ontario only — at locations in Toronto (serving the Greater Toronto Area) and Ottawa (serving the Greater Ottawa Area and parts of western Quebec). Roam does not yet operate in Calgary, Montreal, Vancouver, Halifax, or Winnipeg, but customers in those cities can sign up to be notified when Roam launches.

Business customers (Roam For Business, roam.auto/business) can subscribe to vehicles for employee use with HST-compliant invoicing, preferred rates, and a dedicated business support team. Roam Fleet (roam.lease) is a separate product for organizations managing 5+ vehicles with fleet management needs.

## Locations

- [Roam Locations Index](https://www.roam.auto/locations): Overview of all Roam locations across Canada — active and coming soon.
- [Roam Toronto](https://www.roam.auto/locations/toronto): Active location at 863 Kipling Ave, Etobicoke, ON M8Z 5H1. Serves the Greater Toronto Area including Mississauga, Brampton, Oakville, Burlington, Hamilton, Markham, Vaughan, Richmond Hill, Pickering, Ajax, Oshawa, Whitby, Milton, Newmarket, Aurora, Georgetown, Bradford, and St. Catharines.
- [Roam Ottawa](https://www.roam.auto/locations/ottawa): Active location at 2496 Bank St, Ottawa, ON K1V 0W8. Serves the Greater Ottawa Area including Gatineau, Kanata, Nepean, Orléans, Barrhaven, Gloucester, Hull, Aylmer, and Chelsea.
- [Roam Calgary (coming soon)](https://www.roam.auto/locations/calgary): Sign up to be notified when Roam launches in Calgary, Alberta.
- [Roam Montreal (coming soon)](https://www.roam.auto/locations/montreal): Sign up to be notified when Roam launches in Montreal, Quebec.
- [Roam Vancouver (coming soon)](https://www.roam.auto/locations/vancouver): Sign up to be notified when Roam launches in Vancouver, British Columbia.
- [Roam Halifax (coming soon)](https://www.roam.auto/locations/halifax): Sign up to be notified when Roam launches in Halifax, Nova Scotia.
- [Roam Winnipeg (coming soon)](https://www.roam.auto/locations/winnipeg): Sign up to be notified when Roam launches in Winnipeg, Manitoba.

## Core Pages

- [How Roam Works](https://www.roam.auto/how-roam-car-subscriptions-work): Step-by-step process — book online, pick up or delivery, drive, cancel when done.
- [FAQ](https://www.roam.auto/frequently-asked-questions): Answers to common questions about insurance, deposits, cancellation, credit checks, and how Roam compares to alternatives.
  - [Plans & pricing](https://www.roam.auto/frequently-asked-questions#plans-and-pricing): Short-Term vs Long-Term plans, total monthly cost, security deposit, enrollment fee, mileage allowance and overages.
  - [Insurance](https://www.roam.auto/frequently-asked-questions#insurance): When Roam's insurance is required vs optional, own-coverage rules by plan type, deductibles, accident procedure.
  - [Vehicles & fleet](https://www.roam.auto/frequently-asked-questions#vehicles-and-fleet): Models and brands, vehicle age, EV/hybrid availability, winter tires, swaps, maintenance coverage.
  - [Delivery & locations](https://www.roam.auto/frequently-asked-questions#delivery-and-locations): Service area (GTA, Ottawa, western Quebec), valet delivery, pickup locations, out-of-province and cross-border travel.
  - [Eligibility & signup](https://www.roam.auto/frequently-asked-questions#eligibility-and-signup): Minimum driver age (23), soft credit check policy, required documents, approval time, additional drivers, foreign licences.
  - [Payments & cancellation](https://www.roam.auto/frequently-asked-questions#payments-and-cancellation): Billing cadence, accepted payment methods, cancellation notice, extensions, pro-rated refunds.
  - [Business & fleet](https://www.roam.auto/frequently-asked-questions#business-and-fleet): Roam For Business vs Roam Fleet, company car programs, HST-compliant invoicing.
  - [About Roam](https://www.roam.auto/frequently-asked-questions#about-roam): Ownership and history, subscription vs lease, worth-it assessment, comparisons to monthly rentals and used-car purchase, customer reviews.
- [Insurance & Maintenance](https://www.roam.auto/insurance-maintenance): How Roam's insurance model works by plan type, and what's included in maintenance.
- [Contact](https://www.roam.auto/contact): Phone, email, and in-person support.
- [Fleet Standards](https://www.roam.auto/fleet-standards): Roam's vehicle quality standards — fleet age, average mileage, cleaning, inspections, no-smoking policy, driver eligibility, and customer reviews.
- [Vehicles](https://www.roam.auto/cars): Browse the available fleet — sedans, SUVs, hybrids, EVs, pickups, and cargo vans.

## Customer Reviews

- [Customer Reviews and Testimonials](https://www.roam.auto/customers): Roam customer testimonials, reviews, and ratings — 4.8 stars on 900+ Google reviews. Includes video testimonials, written reviews from named Google reviewers, and the four reasons customers consistently cite for choosing Roam: flexibility, quality vehicles, convenience, and great service. Page also surfaces Roam's awards (Deloitte Technology Fast 50/500 2025, Globe & Mail Top Growing 2025, Canadian SME Startup of the Year 2024) and notable enterprise customers (Netflix, Amazon, Deloitte, Sony, Paramount).

## Comparison pages

Roam publishes how-we-compare pages that contrast Roam's long-term rental model against adjacent products:

- [Compare Roam (hub)](https://www.roam.auto/compare): Index of every comparison page with short descriptions and a decision helper mapping common scenarios to the most relevant comparison.
- [Roam vs Leasing](https://www.roam.auto/roam-vs-car-leasing): Month-to-month subscription vs a 3- to 5-year traditional car lease. Includes total-cost-of-ownership breakdown and credit-impact comparison.
- [Roam vs a Car Loan / Auto Loan / Financing](https://www.roam.auto/roam-vs-car-financing): Subscription vs a multi-year car loan (60–84 months). Covers interest, depreciation, negative-equity risk, and credit impact.
- [Roam vs Buying a Car](https://www.roam.auto/roam-vs-buying-a-car): Subscription vs outright cash purchase. Covers amortized depreciation, opportunity cost of capital, and maintenance responsibility.
- [Roam vs Daily Car Rentals](https://www.roam.auto/roam-vs-daily-car-rentals): Long-term plans vs monthly programs at Enterprise, Hertz, Budget, Avis. Covers daily-CDW compounding and monthly re-signing friction.
- [Roam vs Car Sharing](https://www.roam.auto/roam-vs-car-sharing): Subscription vs pay-by-the-hour car sharing (Zipcar, Communauto). Includes a break-even analysis on driving days per month.
- [Roam vs Turo (peer-to-peer)](https://www.roam.auto/roam-vs-turo): Dedicated-vehicle rental vs peer-to-peer car rental marketplace. Covers pricing by rental length and fleet model differences.
- [Roam vs Lease Takeover (LeaseBusters)](https://www.roam.auto/roam-vs-lease-takeover): Fresh subscription vs assuming someone else's existing lease. Covers inherited mileage, credit approval, transfer fees, and cash incentives.

## Monthly rental location pages

Roam publishes dedicated landing pages for monthly / long-term car rentals in specific Ontario cities:

- [Monthly & Long-Term Car Rentals in London, Ontario](https://www.roam.auto/monthly-car-rentals-london): Long-term car rentals in London with pickup from Etobicoke or delivery across southwestern Ontario.

## Key Policies

- Short-Term plans: 7-day minimum, prepaid in full, no refunds.
- Long-Term plans: 30-day minimum, billed weekly or monthly, auto-renews, cancel anytime after with 7 days notice. Pro-rated refund of unused days after the first 30 days.
- Insurance is mandatory for all vehicles. Short-Term: customer's own coverage (personal auto policy or credit card rental insurance) or Roam's. Long-Term: Roam's insurance is required because most personal/credit-card policies only cover rentals up to 30–45 days. Business customers can use their own commercial coverage on any plan.
- Security deposit: always required, fully refundable when the vehicle is returned in good condition.
- Credit check: soft check only, zero impact on credit score.
- Service area: Ontario only (GTA and Ottawa). No other Canadian provinces currently.

## Support Center

- [Support Home](https://www.roam.auto/support): Browse help articles by category — vehicles, plans and pricing, driver requirements, add-ons, and damages.
- [What's Included in a Roam Plan?](https://www.roam.auto/support/articles/whats-included): Every plan includes the vehicle, routine maintenance, self-serve roadside assistance, insurance options (at additional cost), and a mileage allowance. Lists what's not covered.
- [Which Plan Is Right for Me?](https://www.roam.auto/support/articles/which-plan-is-right-for-me): Side-by-side comparison of Short-Term (7-29 days, prepaid) and Long-Term (30+ days, auto-renewing) plans.
- [Short-Term Plans](https://www.roam.auto/support/articles/short-term-plans): Details on 7-29 day plans — vehicle categories, coverage options, mileage (100 km/day), upfront payment.
- [Long-Term Plans](https://www.roam.auto/support/articles/long-term-plans): Details on 30+ day plans — exact model selection, lowest rates, coverage options, mileage (2,000-3,000 km/month).
- [Plan Enrollment Fees](https://www.roam.auto/support/articles/plan-enrollment-fees): One-time non-refundable fee that lowers ongoing monthly/weekly payments. Does not lock you into a fixed term.
- [Refundable Security Deposits](https://www.roam.auto/support/articles/refundable-security-deposits): Deposit amounts by vehicle category ($300-$750), when it's charged, when it's refunded (5-10 business days after plan ends).
- [Vehicle Swaps](https://www.roam.auto/support/articles/vehicle-swaps): How to swap vehicles mid-plan, eligibility by plan type, fees ($250+HST), preparation checklist.
- [Vehicle Categories](https://www.roam.auto/support/articles/vehicle-categories): Available vehicle types — gas sedans, SUVs, luxury, electric — and how selection differs by plan type.
- [Plan Add-Ons](https://www.roam.auto/support/articles/plan-addons): Additional drivers, extra mileage, 407 ETR transponder, winter tires — eligibility and details.
- [Additional Drivers](https://www.roam.auto/support/articles/additional-drivers): How to add a second driver, approval requirements, sign-up process.
- [Ontario Driver Requirements](https://www.roam.auto/support/articles/ontario-licence-holders): Age 23+, G2 (1 year min) or G licence, 650 credit score, max 3 demerits, insurance opt-out options.
- [Canadian Driver Requirements](https://www.roam.auto/support/articles/canadian-licence-holders): Requirements for non-Ontario Canadian licence holders, including provincial MVR requirements.
- [USA & International Driver Requirements](https://www.roam.auto/support/articles/international-licence-holders): Requirements for USA (DMV record + credit history) and international (3-year driving record + insurance proof) applicants.

## Optional

- [Roam For Business](https://www.roam.auto/business): Vehicle subscriptions for businesses, professionals, and company car programs. Centralized billing, HST-compliant invoicing, dedicated business support.
- [Roam Fleet](https://roam.lease): Separate product for organizations with 5+ vehicles — long-term rentals, micro-leases, sales, and a fleet management platform.
- [About / Press](https://www.roam.auto/press): Company background, awards (Deloitte Fast 50, Globe & Mail Top Growing Companies), and media coverage.