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RoamSections

Sections & Pages

Full Section Mockups

Complete, production-grade section designs and example page layouts. Use these as a reference for building new pages — they show how components, spacing, colour, and typography come together in context.

Sections

Hero Sections

The first thing users see. Heroes set the tone — bold headline, clear value proposition, and a strong CTA. Use generous whitespace and limit to one primary action.

Hero — Light with Background Image

Mercedes sedan in motion on a highway, autumn trees in background

Car Subscriptions, Simplified

Drive the car you want.
Cancel when you’re done.

All-inclusive vehicle plans with insurance, maintenance, and roadside assistance. Cancel anytime after your minimum term.

Hero — Brand Gradient

Your next car is a click away

Browse our curated fleet of the latest models from top brands. Pick your plan, add insurance, and drive away.

Hero — Split Layout

Roam For Business

Vehicle plans built
for your team

Flexible subscriptions for professionals, consultants, and growing businesses. Bring your own insurance or use ours.

Mercedes sedan in motion on a highway, autumn trees in background

Sections

Feature Sections

Communicate product benefits clearly. Use icon-led cards with concise copy. Keep it scannable — users skim.

Feature Grid — Icon Cards

Why Roam

Everything included. No surprises.

Every Roam vehicle plan comes with the essentials built in, so you can focus on driving.

Insurance

Comprehensive coverage on every vehicle. Required and included in your plan.

Maintenance

Scheduled service and repairs — we keep the car in top shape, you just drive.

Roadside Assistance

24/7 support if anything goes wrong. Towing, flat tires, lockouts — covered.

Flexible Terms

Short-term from 7 days, long-term from 30 days. Cancel anytime after your minimum term.

Quick Pickup

Book online, pick up at one of Roam's service locations. On the road in minutes.

For Business Too

Bring your own commercial insurance. Flexible plans for professionals and growing teams.

Feature — Alternating Rows

Browse and book in minutes

Our curated fleet of the latest models from top brands is always available online. Filter by type, price, and availability — then book with a few clicks.

  • Filter by SUV, sedan, or electric
  • Real-time availability
  • Instant booking confirmation
Blue Tesla parked on a tree-lined road

All-inclusive, transparent pricing

Insurance, maintenance, and roadside assistance are built into your plan. No hidden fees, no surprises at the end of the month.

  • Insurance required on every vehicle
  • Free maintenance and servicing
  • 24/7 roadside assistance
Mercedes sedan in motion on a highway, autumn trees in background

Sections

How It Works

A numbered step-by-step walkthrough that shows how easy it is to get started with Roam. Builds confidence and reduces friction.

How It Works — 4 Steps

How It Works

Hassle-free and fast, from start to finish

1

Book your vehicle online

Browse our plans and book your vehicle online in minutes.

2

Pickup or delivery

Pick up your vehicle from Roam or have it delivered to your home or office.

3

Drive as long as you like

Simply pay-as-you-go, for as long as you like. Like Netflix but for cars.

4

Make changes on the go

Easily add drivers, extend your dates or cancel and return your vehicle.

Sections

Pricing Sections

Plan comparison cards with clear hierarchy. Never guarantee pricing — always direct to roam.auto for current rates.

Plan Comparison Cards

Choose your plan

Flexible terms to match your needs. Visit roam.auto for current pricing.

Short-Term

7+ days

Weekly pricing. Perfect for trips, relocations, or trying out a new vehicle.

  • Minimum 7-day term
  • Bring your own insurance or use Roam's
  • Maintenance included
  • 24/7 roadside assistance
  • Cancel anytime after minimum term
Most Popular

Long-Term

30+ days

Monthly pricing. A true car subscription — like having your own car without the commitment.

  • Minimum 30-day term
  • Roam insurance required
  • Maintenance included
  • 24/7 roadside assistance
  • Cancel anytime after minimum term
  • Swap vehicles (subject to availability)

Sections

Vehicle Feature Cards

Promotional cards for showcasing featured inventory. Three variants — hero overlays for impact, compact grid for browsing, and a spotlight banner for single-vehicle promos.

Vehicle Cards — Hero Overlay

Kia Sportage — black, three-quarter front view
SUVFeatured

Kia Sportage 2024

All-Wheel DriveApple CarPlayLane Assist

$329

/week

Hyundai Tucson — silver, three-quarter front view
SUV

Hyundai Tucson 2024

Panoramic RoofHeated SeatsBlind Spot

$349

/week

Vehicle Cards — Compact Grid

Kia Sportage — black, three-quarter front view
SUVGas

Kia Sportage 2024

$329/wk
Details
Hyundai Tucson — silver, three-quarter front view
SUVHybrid

Hyundai Tucson 2024

$349/wk
Details
Hyundai Elantra — black, three-quarter front view
SedanGas

Hyundai Elantra 2023

$249/wk
Details

Vehicle Cards — Spotlight Banner

Featured Vehicle

Kia Sportage

2024 · SUV · All-Wheel Drive

$329/week
  • Insurance on every vehicle
  • Free maintenance
  • Cancel anytime after 7 days
Kia Sportage — black, three-quarter front view

Sections

Social Proof

Testimonials and trust signals. Authentic voices from real customers build confidence.

Testimonial Cards

What our customers say

I switched from leasing to Roam and haven't looked back. The flexibility is incredible — I can cancel whenever my situation changes.

S

Sarah M.

Long-term subscriber

We use Roam for our sales team. The all-inclusive pricing makes budgeting simple and the vehicle quality is consistently excellent.

J

James K.

Business customer

Needed a car for a 3-week work project. Booking was fast, pickup was smooth, and the Tucson was in perfect condition.

P

Priya T.

Short-term customer

Sections

Trust & Reviews

Surface the Google rating and real reviews prominently. Social proof from verified customers builds confidence faster than any marketing copy.

Trust — Google Reviews

4.8
on Google

Rated excellent by our customers

The Roam team is dedicated to making your car experience delightful. Don’t take our word for it — hear from real customers.

100+

Reviews

98%

Recommend

“Tried Roam subscription for the very first time and had a seamless experience throughout, starting from initial inquiry, to application, to approval, to picking up the vehicle and return. Customer support is exceptional. The vehicle was new too. I’d certainly recommend Roam to others.”
Y

Yasmin S

Google Review

Nick and the team are very professional. Their customer service level is very impressive. I would highly recommend this service to anyone needing a short-term or long-term rental. They’ll take good care of you!

A

Aryssah S

Google Review

Amazing service. Crystal is wonderful!!! These guys rock!!!!

S

Sharon P

Google Review

The team is always willing to help make things work! I had the car for a couple of months and it was perfect the whole time. Will use again!

E

Esther O

Google Review

Had a fun run with the Tesla Model 3 through Roam. Loved the service and experience.

M

Manjit K

Google Review

Great service! Thanks guys for all your help. Car was new, clean, and just what we needed. Thanks again!

D

Daen A

Google Review

Join 100+ happy customers

Experience the Roam difference for yourself.

Sections

Customer Stories

Longer-form testimonials tied to real customer segments. These go deeper than a star rating — they show the problem, the trigger, and the outcome.

Customer Stories — Segment Cards

Customer stories

Real people, real experiences

From newcomers to Canada to growing businesses — hear how Roam fits into lives like yours.

Newcomer to Canada

I arrived from Nigeria with a work permit and zero Canadian credit history. Every dealership turned me away. Roam approved me in under 24 hours — no credit check drama, no massive deposit. I had a car before my first day at work.
A

Adaeze O.

Toronto, ON · 8 months with Roam

Approved same day, no Canadian credit required

Business customer

We needed three vehicles for our sales reps — fast. Fleet leasing wanted a 12-month commitment and took weeks to process. Roam had all three ready in a week, with one clean monthly invoice. When one rep left, we just returned that vehicle.
M

Marcus T.

Mississauga, ON · 14 months with Roam

3 vehicles onboarded in 7 days

Snowbird

We spend winters in Arizona and kept paying insurance on a car sitting in our Ottawa driveway. Now we just book a Roam vehicle when we fly back in May. No storage, no dead batteries, no wasted money.
L

Linda & Paul R.

Ottawa, ON · Seasonal — 2 summers

Saved thousands on seasonal ownership costs

Awaiting delivery

My Tesla delivery got pushed back twice. The dealership suggested Roam as a bridge. I had a Tucson the next morning. When the Tesla finally arrived, I returned the Roam with zero hassle — no penalty, no drama.
D

Derek H.

Oakville, ON · 6 weeks with Roam

Bridged a 6-week delivery gap seamlessly

Customer Story — Spotlight

Featured story

“Roam gave me my independence back”

When Fatima moved to Toronto on a work permit, she had a job in Scarborough but no car and no Canadian credit history. Transit added 90 minutes each way. Roam approved her the same day she applied — and she picked up a Hyundai Elantra the next morning.

“I went from being told ‘no’ everywhere to driving to work in my own car. Roam didn’t make me feel like a risk — they made me feel like a customer.”
F

Fatima A.

Newcomer to Canada · 10 months with Roam

Sections

Trust Stats

Compact, high-impact trust signals. Numbers build confidence faster than paragraphs.

Trust Stats — Horizontal Bar

4.8

Google rating

900+ reviews

5,000+

Vehicles delivered

since 2020

98%

Would recommend

customer survey

1000s

Happy drivers

across Canada

Trust Stats — Dark Background

Trusted by thousands of drivers across Canada

4.8★

Google rating

5,000+

Vehicles delivered

98%

Recommend Roam

900+

Google reviews

Sections

Logo Wall

Corporate trust signals. Show which companies and organizations trust Roam for their vehicle needs.

Logo Wall — Simple

Trusted by teams at leading organizations

DeloitteToronto FCCity of Mississauga

Logo Wall — With Heading & Count

Trusted by leading organizations

From startups to enterprises, businesses choose Roam for flexible, hassle-free vehicle access.

DeloitteToronto FCCity of Mississauga

Sections

Rating Breakdown

Detailed star distribution builds transparency. Let customers see the full picture, not just the average.

Rating Breakdown — Bar Chart

4.8

Based on 100+ reviews

5 stars
82
4 stars
14
3 stars
5
2 stars
2
1 star
1

4.9

Vehicle quality

4.8

Customer service

4.7

Booking process

4.6

Value for money

Sections

CTA Sections

Drive action. Bold but focused — one clear ask per CTA section.

CTA — Dark Brand

Book your next vehicle in minutes

Everything you need to drive in one simple plan — you just pay for fuel. Weekly and monthly payment options available.

CTA — Light with Accent Border

For Business

Need 5+ vehicles?

Roam Fleet offers dedicated account management, volume pricing, and flexible terms for organizations.

CTA — Split with Image

Get Started

All the benefits of your own car, without any of the hassle

More affordable than a daily rental, more flexible and convenient than a lease. Pick up or get it delivered to your home or office.

Couple sitting together in the open trunk of an SUV

CTA — Minimal Centered

Book your next vehicle now

No long-term contracts. Drive as long as you like, cancel when you don’t need the car anymore. Now that’s flexibility.

CTA — Full-Width Banner

Join Canada’s leading long-term rental and subscription service.

Weekly and monthly plans. No long-term contracts.

CTA — Inverted with Stats

Join thousands of happy drivers

More affordable than a daily rental, more flexible and convenient than a lease.

5K+

Vehicles delivered

4.8

Average rating

98%

Would recommend

Sections

Team

Put real faces to the brand. A team grid builds trust and makes the company feel approachable. Each member links to their LinkedIn profile.

Team — Grid with Photos

Our Team

The people behind Roam

We’re a team of operators, builders, and problem-solvers committed to making your vehicle experience simple, transparent, and hassle-free.

Apoorv Gupta

Apoorv Gupta

Founder & CEO

LinkedIn
Nick Coatsworth

Nick Coatsworth

Head of Sales

LinkedIn
Duncan McCall

Duncan McCall

General Manager

LinkedIn
Andrea Kelly

Andrea Kelly

Head of Finance

LinkedIn
Nidamary Pinnock

Nidamary Pinnock

Customer Experience

LinkedIn
Sanchit Aggarwal

Sanchit Aggarwal

Fleet Operations

LinkedIn
Zak Omar

Zak Omar

Sales

LinkedIn
Isahaq Urur

Isahaq Urur

Customer Experience

LinkedIn

Sections

Contact

A simple, approachable contact section. Lead with a warm headline, provide key contact channels, and set expectations on response times.

Contact — Centered with Cards

Contact Us

Let’s talk

Questions about Roam and our services? Our friendly team is standing by to help. We’d love to hear from you.

Business Hours

Mon–Fri, 9am–6pm

Contact — Split with Form

Contact Us

Let’s talk

Questions about Roam and our services? Our friendly team is standing by to help. We’d love to hear from you.

Business Hours

Monday to Friday: 9am–6pm

Send us a message

Sections

Locations

Location cards, notification forms, and stats sections. Components for showcasing active and coming-soon Roam locations.

Location Card — Active

Toronto

Greater Toronto Area (GTA)

Active

Location Card — Coming Soon

Calgary

Coming Soon

We’re bringing Roam to Calgary.

See Location

Coming Soon — Notification Form

Get notified when Roam launches in Calgary

Drop your details and we’ll send you one email when we launch — no spam.

We respect your privacy. Unsubscribe at any time.

Location Card Grid

Locations

All Roam Locations

Roam is expanding across Canada. Find a location near you or visit a coming-soon city page to get notified when we launch.

Now Open

Toronto

Greater Toronto Area (GTA)

Active

Ottawa

Greater Ottawa Area & Quebec

Active

Coming Soon

Calgary

Coming Soon

We’re bringing Roam to Calgary.

See Location

Montreal

Coming Soon

We’re bringing Roam to Montreal.

See Location

Vancouver

Coming Soon

We’re bringing Roam to Vancouver.

See Location

Halifax

Coming Soon

We’re bringing Roam to Halifax.

See Location

Winnipeg

Coming Soon

We’re bringing Roam to Winnipeg.

See Location

Roam Stats Section

Why Roam

Trusted by drivers across Canada

5,000+

Vehicles delivered

900+

Google reviews

4.8★

Google rating

98%

Would recommend

Sections

FAQ

Answer common questions upfront to reduce friction and build trust. Use an accordion pattern to keep the section scannable.

FAQ — Accordion

Questions

Frequently asked questions about Roam

Roam specializes in long-term car rentals also known as car subscriptions. Roam’s weekly and monthly plans are designed for long-term needs.

The vehicle is yours for as many weeks or months as you like — you don’t have to book an end date until you’re ready.

There are some other differences that make Roam special. For example, all of Roam’s vehicles are the latest models from top brands, equipped with the newest technology. Every vehicle is professionally maintained and cleaned so it feels new. And we offer optional valet delivery to your home or office.